As a business owner, you probably know most of the ways to market your products and/or services: a website, email campaigns, cold calls, network marketing, social media, traditional print advertising, and good old-fashioned letters. Unsurprisingly, digital marketing is now the dominant force, meaning it’s becoming harder to stand out from your competitors online.

“If you can’t explain it simply, you don’t understand it”, is a well-known phrase.  You understand what your business offers but trying to explain it simply can be difficult because of the technical or industry jargon you use every day. You need to simplify your message and say it quickly.

How can you gain attention? Providing useful content on your website builds trust. Email campaigns can be hit-and-miss but let you analyse results and determine what works. Cold calling is a numbers game but can be soul-destroying. Networking develops relationships over a longer period of time and is proven to work. Social media is becoming more saturated but there’s always room for quality content. Traditional print advertising and letters may be considered archaic in the digital age but can still yield rewarding results.

So, what else is available? How about an animated video? You’ve probably seen them – lots of companies use animated videos to quickly grab attention to showcase a product or service. With attention spans decreasing at an increasing rate, being able to explain your product or service in less than 90 seconds is crucial. And the good news is you can produce your own video for free using PowToon.

PowToon is easy to use in a browser; you just need a creative imagination. Once produced, upload your video to YouTube to share on your website and socials. We produced the following for UK Business Energy Broker: